Wear it pink…

October is breast cancer awareness month. In Ireland around 2,700 women and 25 men are diagnosed with breast cancer each year. It is also the most common cancer in women in this country.
What can you do to help?
This month sees Penneys supporting the charity Breast Cancer Campaign, for the wear it pink initiative. They have teamed up to create a range of pink clothes, accessories and products to help raise awareness and support for the charity and the wear it pink initiative. Best part is , they’re pretty damn cute.

This year’s wear it pink day takes place on Friday 25th October and from
the 1st of October; Penneys will support the charity by donating 20% of all sales of the wear it pink products.

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We would love to see some pics of you guys fundraising, or wearing your wear it pink products for breast cancer, so get snapping!

For any information on fundraising, or if you or someone you know has been affected by breast cancer here are some helpful sites…


Breast Cancer Ireland 

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